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Peer Effect
Best way to scale? Your peers have the answers.
This is the podcast for scaleup founders looking for insightful, actionable wisdom from some of the best operators around. Each week we’ll explore one secret that other founders and experts are using right now and how to implement it.
It’s practical wisdom to build the company AND life you want. Hosted by renowned founder coach and advisor James Johnson.
You’ve survived to £1m, now let’s scale to £10m+.
Peer Effect
Building the Future of Work: AI, Mental Health, and Leading with Humanity with Asim Amin
"I don't want to live a stressed out human experience. Mental health isn't a luxury – it's survival."
Asim Amin built Plumm, a Series A HR platform with 40+ team members, after standing on his balcony three nights in a row contemplating suicide. His journey from that dark place to building the future of work reveals a truth most founders won't admit: the mental health crisis is real, it's hidden, and it's getting worse. But there's a path forward that combines AI innovation with genuine care for people.
In today's episode, I'm joined by Asim Amin, founder and CEO of Plumm, an HR platform that started with mental health at its core and has evolved into a comprehensive people solution. After his mother's battle with depression, his own mental health crisis, and recently suffering a heart attack at a young age, Asim understands the direct link between mental wellbeing and physical health. His approach to building Plumm combines cutting-edge AI with a people-first philosophy – proving you don't have to choose between innovation and humanity.
Together we unpack:
- Why we're sitting on a mental health epidemic that founders are hiding behind LinkedIn posts
- How his heart attack revealed the physical toll of ignoring mental health
- Why Plumm pivoted from pure mental health to full HR platform during the cost of living crisis
- How to have honest conversations with your team about AI without creating fear
- Why upskilling people for AI is about doing more, not replacing them with less
👆 If you're a founder struggling with the pressure to "just push through," or wondering how to bring AI into your business without losing the human element, this conversation will give you a framework for building the future of work without sacrificing your wellbeing or your team's.
About Asim Amin
Asim Amin is the founder and CEO of Plumm, a Series A HR platform with over 40 team members. After experiencing severe depression and suicidal thoughts following property investment losses, Asim channelled his recovery into building a business that addresses the mental health epidemic he saw around him. When COVID brought mental health conversations to the forefront, Plumm grew exponentially – but the cost of living crisis forced a strategic pivot to a full HR platform. Today, Plumm combines mental health support, upskilling, coaching, and HR tools, proving that people-first and AI-forward aren't opposing forces.
Connect with Asim Amin on LinkedIn: https://www.linkedin.com/in/asimamin/
More from James:
Connect with James on LinkedIn or at peer-effect.com
