Peer Effect
Best way to scale? Your peers have the answers.
This is the podcast for scaleup founders looking for insightful, actionable wisdom from some of the best operators around. Each week we’ll explore one secret that other founders and experts are using right now and how to implement it.
It’s practical wisdom to build the company AND life you want. Hosted by renowned founder coach and advisor James Johnson.
You’ve survived to £1m, now let’s scale to £10m+.
Podcasting since 2021 • 146 episodes
Peer Effect
Latest Episodes
Why Founder Networking Feels Fake (And How to Fix It) - Peer Effect Post Bag
"Everyone finds networking awkward - you're not alone."James Johnson and Freddie Birley tackle your real founder question...
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Season 5
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Episode 3
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6:57
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What’s the right way to network? - with Mark Shepherd, Gathr
"Don't be afraid to be vulnerable. Networking isn't transactional, it's about building genuine connections."Mark Shepherd turned a LinkedIn post about mental health and meeting for drinks into ...
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Season 5
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Episode 1
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40:10
Knowing When to Exit as a Founder, with Dimitar Stanimiroff
"Don't waste your chips on bad hands."Dimitar Stanimiroff has been through multiple exits, some successful, some painful shutdowns. He co-founded WePow(acquired) and Heresy (shut down after 3.5 years). His biggest financial return...
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Season 4
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Episode 8
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33:21
Rebuilding and Automating a Business From the Ground Up, with Tara Button
"I had to let everyone go and run the entire business myself."Tara Button's Buy Me Once had raised £3 million and grown to 14 staff. They were burning through cash faster than they could raise it. The choice: close the business completel...
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Season 4
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Episode 7
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32:49
The Secret to Enjoying Your Scale-Up Journey, with Nick Baker
Why You Can't Sustain What You Don't EnjoyNick Baker left his successful consultancy after 25 years, burnt out from always being "on." He became a non-exec, convinced he'd never return to operational leadership. Then UK Padel came...
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Season 4
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Episode 6
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30:01
