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Peer Effect
Best way to scale? Your peers have the answers.
This is the podcast for scaleup founders looking for insightful, actionable wisdom from some of the best operators around. Each week we’ll explore one secret that other founders and experts are using right now and how to implement it.
It’s practical wisdom to build the company AND life you want. Hosted by renowned founder coach and advisor James Johnson.
You’ve survived to £1m, now let’s scale to £10m+.
Podcasting since 2021 • 144 episodes
Peer Effect
Latest Episodes
Knowing When to Exit as a Founder, with Dimitar Stanimiroff
"Don't waste your chips on bad hands."Dimitar Stanimiroff has been through multiple exits, some successful, some painful shutdowns. He co-founded WePow(acquired) and Heresy (shut down after 3.5 years). His biggest financial return...
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Season 4
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Episode 8
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33:21
Rebuilding and Automating a Business From the Ground Up, with Tara Button
"I had to let everyone go and run the entire business myself."Tara Button's Buy Me Once had raised £3 million and grown to 14 staff. They were burning through cash faster than they could raise it. The choice: close the business completel...
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Season 4
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Episode 7
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32:49
The Secret to Enjoying Your Scale-Up Journey, with Nick Baker
Why You Can't Sustain What You Don't EnjoyNick Baker left his successful consultancy after 25 years, burnt out from always being "on." He became a non-exec, convinced he'd never return to operational leadership. Then UK Padel came...
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Season 4
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Episode 6
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30:01
Shifting from Founder to CEO, with Jennifer Clamp
The CEO who takes all the meeting notes isn't leading. They're sabotaging their own team.They feel comfortable doing what they're good at rather than tackling new parts of their role. But what if the founder-to-CEO shi...
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Season 4
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Episode 5
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29:26
Rethinking B2B Marketing in 2025 with Employee Generated Content (EGC), with Katie Street
Your best marketing content creators probably aren't who you think they are.Most founders assume it has to be them. They overlook the thought leaders already inside their team. They default to safe, scripted content that feels awk...
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Season 4
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Episode 4
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31:58
