Peer Effect
Best way to scale? Your peers have the answers.
This is the podcast for scaleup founders looking for insightful, actionable wisdom from some of the best operators around. Each week we’ll explore one secret that other founders and experts are using right now and how to implement it.
It’s practical wisdom to build the company AND life you want. Hosted by renowned founder coach and advisor James Johnson.
You’ve survived to £1m, now let’s scale to £10m+.
Peer Effect
Why Most Partnership Strategies Fail (and How to Fix Them), with Stefan Ross
Most founders wait too long to think about partnerships.
They wait until sales hit a ceiling.
Until delivery starts to buckle.
Until the team is stretched too thin.
But what if partnerships weren’t a backup plan?
What if they were the foundation of scale?
In today’s episode, I’m joined by Stefan Ross, a go-to-market operator who’s built revenue and partnership functions from seed to pre-IPO.
Together we unpack:
- The right way to scale your delivery model without building an inflated team
- Why most partner programs feel “fluffy”
- The shift founders need to make to go from doing it all to scaling through others
👇 If you’re a founder or leader looking to scale more sustainably, connect with us below.
About Stefan Ross
Stefan is a seasoned GTM leader with deep experience in building and leading high-growth software companies like Celonis and Pigment. He’s led revenue functions from early-stage to pre-IPO, with a particular focus on developing scalable partner ecosystems.
His expertise lies in transforming partnerships from misunderstood side projects into key drivers of repeatable revenue and long-term scale.
Connect with Stefan Ross on LinkedIn here.
More from James:
Connect with James Johnson on LinkedIn or at peer-effect.com.
More from James:
Connect with James on LinkedIn or at peer-effect.com
