Peer Effect
Best way to scale? Your peers have the answers.
This is the podcast for scaleup founders looking for insightful, actionable wisdom from some of the best operators around. Each week we’ll explore one secret that other founders and experts are using right now and how to implement it.
It’s practical wisdom to build the company AND life you want. Hosted by renowned founder coach and advisor James Johnson.
You’ve survived to £1m, now let’s scale to £10m+.
Peer Effect
Latest Episodes
How To Handle Frustration With A Co-Founder Or Senior Hire
Brandon’s question this week: “How do I navigate intense frustration in a relationship?” James and Freddie take it into the working relationships founders find hardest, and start with what that level of frustration is actually telling you.<...
How To Know If You're Working On Your Business Or In It
Sarah's question this week: "How much time should I spend on the business rather than in it?" James and Freddie don't hand over a percentage. They get into what separates a founder deliberately stepping back in, from one who's quietly lost cont...
How To Handle Rejection When You're Fundraising
Ian's question this week: "How do I feel free in fundraising?" James and Freddie get into why the fear underneath a raise rarely gets named properly, and the exercise that separates founders who freeze from founders who perform under pressure.<...
Signs You Need Outside Support As A Founder
Max's question this week: "I don't feel like I have time for coaching." James and Freddie dig into what's actually being said underneath that, and why it usually shows up right when someone needs the process most.They get into the real d...
How To Reduce Your Marketing Spend Without Losing Growth
James is joined by Gilad Bechar, founder and CEO of Moburst, who's worked with some of the world's biggest brands and spends his career finding cheaper, smarter ways to grow than pouring more money into Google and Meta.They get into the ...