Peer Effect
Best way to scale? Your peers have the answers.
This is the podcast for scaleup founders looking for insightful, actionable wisdom from some of the best operators around. Each week we’ll explore one secret that other founders and experts are using right now and how to implement it.
It’s practical wisdom to build the company AND life you want. Hosted by renowned founder coach and advisor James Johnson.
You’ve survived to £1m, now let’s scale to £10m+.
Peer Effect
Latest Episodes
How To Reduce Your Marketing Spend Without Losing Growth
James is joined by Gilad Bechar, founder and CEO of Moburst, who's worked with some of the world's biggest brands and spends his career finding cheaper, smarter ways to grow than pouring more money into Google and Meta.They get into the ...
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How To Find Work-Life Balance As A Founder
Roger's question this week: "How do I achieve better balance?" James and Freddie don't hand over a routine. They get into why founders who look balanced from the outside almost never got there by chasing balance directly.They cover the m...
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How To Move Away From Founder-Led Sales Without Losing Revenue
James is joined by Adam King, an exited founder turned fractional sales director, who's lived both sides of this problem: building a business entirely reliant on him closing deals, then spending his career getting other founders out of that sam...
The Real Reason Founders Can't Take A Holiday
Anna's question this week: "I feel like I can't go on holiday. Help." James and Freddie dig into what's actually underneath that feeling, and land on a diagnostic that separates two very different problems founders often mistake for one....
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How To Actually Be A Disciplined Founder
This week's question, from a listener also called Freddie: "How do I become more disciplined?" James and Freddie take apart the version of discipline most founders are quietly measuring themselves against, and why it's usually somebody else's r...
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